An Unfiltered Conversation with Ludwig Ahgren | Money, Addiction, and Quitting YouTube
The Iced Coffee Hour · 1:52:35 · indexed 2026-06-10
What kind of likes?
81% filler…I talk to a lot of streamers they're wildly successful they make a ton of money they have like everyone's dream job a lot of the times they're depressed I also see a lot of people who …hedge · filler
…offee Hour podcast one thing real quick every single time your height surprises me you're like taller than I think you are okay I want to know how first of all you do your hair and sec…proper use
… you say you're six feet tall oh well no I don't say that I say I'm 6 fo three oh and I'd like for the record yeah while I have you two here yeah because you guys are serious you know …proper use
…my license yeah okay it says 6'3 yeah okay that's what it says yeah why are you saying it like that no I'm just saying that you asked what it says so I said that's what it says yeah sa…proper use
…t you there I've noticed a lot of short people had that haircut not to call you short but like a lot of people do and it gets higher and higher it's like 4 in cell is a good example of…filler · filler
…rcut not to call you short but like a lot of people do and it gets higher and higher it's like 4 in cell is a good example of that his hair Sol on that Crocs just added uh Croc boosts …proper use
… that his hair Sol on that Crocs just added uh Croc boosts to their line and they're just like they're threein soles that's smart that's going to be a thing it is a thing that's what I…quotative · filler
…going wrong he's not take a look take a look you can take a look at the hair the thing is like wow I'm not I'm getting maybe a half inch if I'm lucky look you just need to do something…quotative · filler
…yle it better though is that it fight you less you do seem to have very thick hair I feel like I can see each individual strand yeah I have to fight it more you you can do more with it…proper use
… are dude it's been so long year and a half time flies it really does if that feels to me like s months ago 6 months ago yeah me too well I'm I'm excited for your question Cool okay th…proper use
… the yard yeah yeah yeah it was the initial reason yeah just to make them rich I mean not like to make them rich but like sure but this so that they they would be able to like share in…filler · filler
… was the initial reason yeah just to make them rich I mean not like to make them rich but like sure but this so that they they would be able to like share in the success that was havin…filler · filler
…mean not like to make them rich but like sure but this so that they they would be able to like share in the success that was having cuz like I can't have them share into the lwig YouTu…filler · filler
…but this so that they they would be able to like share in the success that was having cuz like I can't have them share into the lwig YouTube channel CU there's not so much work they do…filler · filler
… amount oh okay so you could kind of do some backwards math as far as I've always thought like subscriber numbers or patreon numbers or members on YouTube now I've always thought it's …filler · filler
…bers on YouTube now I've always thought it's just better to put it out there because it's like those are the people who are giving you the money I don't think it's weird for them to kn…quotative · filler
…or them to know how many people there are and how much you're making from it I don't feel like I want to hide that and be like I'm not I've never I would never want people to think I'm…proper use
…there are and how much you're making from it I don't feel like I want to hide that and be like I'm not I've never I would never want people to think I'm lying about how much I'm making…quotative · filler
…er I would never want people to think I'm lying about how much I'm making to make it seem like I'm making less I'd rather they just know the number and not a flex way do you think peop…proper use
…ing 240 Grand a month you know I don't need to give him my $5 yeah yeah 100% I think it's like uh with with twitch prime a lot I saw that happen it was like Hey I have this free $5 I c…filler · filler
…yeah yeah 100% I think it's like uh with with twitch prime a lot I saw that happen it was like Hey I have this free $5 I can give someone I I shouldn't give it to the millionaire which…quotative · filler
…alid thought to have but I think for the most part it wouldn't deter someone if they just like it it's $5 they don't feel that bad in the same way that you wouldn't feel bad if you're …proper use
… it it's $5 they don't feel that bad in the same way that you wouldn't feel bad if you're like well I can't buy Netflix I don't want to give them another you know I think I think peopl…quotative · filler
…nd I think most people are subscribing to your patreon I could be wrong here because they like the benefits so it's in of itself like it's a product that you're providing and they like…proper use
…to your patreon I could be wrong here because they like the benefits so it's in of itself like it's a product that you're providing and they like the product it's not necessarily becau…filler · filler
…like the benefits so it's in of itself like it's a product that you're providing and they like the product it's not necessarily because they feel like they should support you to keep i…proper use
…ct that you're providing and they like the product it's not necessarily because they feel like they should support you to keep it going yeah it's not like a like a hey I like these guy…proper use
…rily because they feel like they should support you to keep it going yeah it's not like a like a hey I like these guys take my money I think they receive the value back and I think tha…proper use
…necessarily because they feel like they should support you to keep it going yeah it's not like a like a hey I like these guys take my money I think they receive the value back and I th…filler · filler
…they feel like they should support you to keep it going yeah it's not like a like a hey I like these guys take my money I think they receive the value back and I think that's proven be…proper use
…ack and I think that's proven because it's been at a high number for a while and it's not like there's insane turnover if if they didn't get the value then you'd see a lot of people su…filler · filler
…f and that's been something I've been trying to do with YouTube members as well it's like like give the value to people who give you money which is something I feel like streamers uh M…filler · filler
…ll off and that's been something I've been trying to do with YouTube members as well it's like like give the value to people who give you money which is something I feel like streamers…filler · filler
…well it's like like give the value to people who give you money which is something I feel like streamers uh Miss how are you optimizing for fulfillment it seems like that's a big shift…proper use
…s something I feel like streamers uh Miss how are you optimizing for fulfillment it seems like that's a big shift over the last two years or so yeah I don't know man I talked to a lot …proper use
…sed they're wildly successful they make a [ __ ] ton of money they have the the dream job like everyone's dream job but maybe they have a dip in numbers one month maybe it lasts for se…filler · filler
…u're not going to be happy long term and I realized that after the subathon because I was like super happy super Peak happiness I got the most Subs anyone's ever had ever I was like do…filler · filler
…as like super happy super Peak happiness I got the most Subs anyone's ever had ever I was like dope I cried from Joy and then I thought from then on I was going to be the biggest strea…quotative · filler
… the lifestyle that they live because if you look at how they're spending their time it's like wake up go on the computer stay on the computer for the entire day you're going to get a …filler · filler
…hate and then you go to bed and you wake up and do the exact same thing the next day it's like you're missing out on exercise you could be malnourished because a lot of them I mean let…filler · filler
…be malnourished because a lot of them I mean let's be real here you don't see them eating like super healthy foods while they're streaming do you think it could be their actual lifesty…proper use
…thy foods while they're streaming do you think it could be their actual lifestyle or this like attachment to certain metrics that they're not hitting I think it's it's more so the metr…filler · filler
…ll makes them depressed so how's the monetization structure around the podcast then is it like divided evenly across all hosts or is that it's split across the hosts and then we have a…filler · filler
…split across the hosts and then we have a producer and editor who are also cut in to just like a REV share of the patreon now as far as fulfillment how do you define that for yourself …filler · filler
… got you got your your relationship you got family you got work uh and then you got maybe like a broader one which is the value you're adding back to community or or you know people ar…hedge · filler
… least in the streaming World from my expertise of of what I've seen from my friends it's like they got one bucket and it's average viewership and that bucket is not in their control t…quotative · filler
…hey don't hold that so they need more buckets and that's what I tell them every time it's like you know do do do something else like do what do what else you want to do and you have th…quotative · filler
…buckets and that's what I tell them every time it's like you know do do do something else like do what do what else you want to do and you have the resources you have the capital you h…filler · filler
…aid you said your girlfriend you said your job helping out other people let's get down to like some specifics of what you've seen make a measurable difference on your happiness but bef…filler · filler
…d and at less than half the cost of other clouds so if you want to do more and spend less like uber 8 by8 and data bricks Mosaic take a free test drive of oci at oracle.com isted once …proper use
…I mean the the company I run and it doing well and the people there liking what they make like just yesterday right before I came here my voice might sound like I ran uh a valerant tou…filler · filler
…e liking what they make like just yesterday right before I came here my voice might sound like I ran uh a valerant tournament uh and that was it was two days long it was run by my prod…proper use
…w what makes me the happiest did you make money with chess boxing by the way no no I lost like 100k I think you did yeah it costs $1.5 million if you want to run a chess boxing event i…hedge · filler
… you say yeah we're doing this look at this this is the thing we're doing then they'll be like oh yeah that did really well I'll pay for that great example Creator Clash has entered th…quotative · filler
…their business model isn't isn't maybe the best and I think they've realized that I don't like personally the pay-per-view model it makes a ton of money I just don't like it actually f…proper use
… that I don't like personally the pay-per-view model it makes a ton of money I just don't like it actually from like a viewership standpoint I like having the biggest cultural impact a…proper use
…sonally the pay-per-view model it makes a ton of money I just don't like it actually from like a viewership standpoint I like having the biggest cultural impact anyone's able to watch …filler · filler
…it makes a ton of money I just don't like it actually from like a viewership standpoint I like having the biggest cultural impact anyone's able to watch it but I'll give you an example…proper use
…I have some sort of value to offer to viewers making the largest cultural impact you know like make make something people care about and I just make stuff I like and at this point what…filler · filler
…ltural impact you know like make make something people care about and I just make stuff I like and at this point what I like also other people like but I think what happens you get old…proper use
Every spoken “like” counts: 474 filler + 114 proper use — each one labeled and filterable above. How counting works →